For agencies
Agency opportunities
Open RFPs and early signals for marketing agencies, summarized in plain English and checked before they go up. Each one is badged: an RFP is a buyer asking for proposals now; a Signal is a reason to reach out before anyone asks, like a new CMO or an agency review.
RFP Opportunity
Statewide campaign to fill New York's county and local fairs
New York State's Department of Agriculture and Markets wants one agency to run a three-season, roughly $1M-a-year statewide campaign driving attendance at 50+ county and local agricultural fairs.
Best suited for: Full-service or media-led agencies with real media-buying muscle (TV, radio, OOH, digital) across New York's regional markets, tourism or event-attendance case studies, and the paperwork stamina for a state procurement.
Due in 22 days · December 1, 2026 · ~$1M/year (min. $700K media) for 3 seasons
- Paid media
- Brand & creative
- Research & strategy
- Digital marketing
Signal Opportunity · Strategic initiative
Norton LifeLock Benefit Solutions: Strategic initiative
Gen's benefits division launched Norton Money Workplace, a financial wellness employee benefit.
Best suited for: B2B HR-tech marketing agencies.
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- PR & communications
- Email & CRM
- Research & strategy
Signal Opportunity · New CMO
Electronic Transactions Association: New CMO
The payments trade group hired a Chief Communications Officer and a Chief Product and Innovation Officer.
Best suited for: B2B PR and public affairs agencies with fintech experience.
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- PR & communications
- Email & CRM
- Research & strategy
Signal Opportunity · M&A or funding
Abbott Nutrition: M&A or funding
Abbott plans to spin off its nutrition business, including Similac and PediaSure, as a separate public company.
Best suited for: Corporate branding and communications agency.
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- PR & communications
- Web & app
- Email & CRM
- Research & strategy
Signal Opportunity · New CMO
McDonald's Media Network: New CMO
McDonald's Media Network has hired Chris Lindquist (announced on LinkedIn; the newsletter does not give his title).
Best suited for: Retail/commerce media and measurement agencies
- Brand & creative
- Paid media
- Social media
- Content & video
- PR & communications
- Research & strategy
Signal Opportunity · Strategic initiative
Stagwell: Strategic initiative
Stagwell sunset media agency Assembly and relaunched it as Stagwell Media, built on its 'Machine' AI operating system.
Best suited for: Independent media agencies (competitive opportunity)
- Social media
- PR & communications
- Research & strategy
Signal Opportunity · Strategic initiative
Panda Express: Strategic initiative
Panda Express is setting up a permanent presence on gaming platforms after Fortnite and Roblox activations lifted brand awareness and consideration.
Best suited for: Gaming/Roblox/Fortnite studios, QSR social agencies
- Digital marketing
- Social media
- Content & video
- Research & strategy
Signal Opportunity · M&A or funding
CSL Group: M&A or funding
UK-based CSL acquired Georgia's SIMPL Wireless to enter North America.
Best suited for: B2B tech marketing agencies.
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- PR & communications
- Web & app
- Email & CRM
- Research & strategy
- Events & experiential
Signal Opportunity · M&A or funding
MSQ Group / January Digital: M&A or funding
PE-backed MSQ (UK) acquired US media agency January Digital (clients incl. Supergoop, Steve Madden, Amika); terms undisclosed.
Best suited for: Independent media / retail-focused agencies (exit planning)
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- PR & communications
- Web & app
- Email & CRM
- Research & strategy
Signal Opportunity · New CMO
Authentic Brands Group: New CMO
Authentic Brands Group named USA Today Co.'s Lark-Marie Antón as its first chief communications officer.
Best suited for: Corporate PR, reputation and executive-visibility agencies
- Brand & creative
- PR & communications
- Research & strategy
- Events & experiential
Signal Opportunity · New CMO
Albertsons Media Collective: New CMO
SVP Brian Monahan abruptly left Albertsons' retail media network; it now reports to CMO Emily Turner.
Best suited for: Retail media / commerce agencies, CPG shopper marketing
- Digital marketing
- Paid media
- Content & video
- PR & communications
- Research & strategy
Signal Opportunity · New CMO
Spectrum: New CMO
Leaked memo: CMO Sharon Peters and CCO Adam Ray depart at year-end; CCO role eliminated; chief creative officer Simon Cassels covers marketing while a CMO search is underway.
Best suited for: Integrated creative, media, CX/retention and broadband-acquisition performance agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Email & CRM
- Research & strategy
- Events & experiential
Signal Opportunity · Agency review
Coca-Cola: Agency review
Adweek reports Coca-Cola is looking for a new agency partner that can tie advertising back to performance and sales.
Best suited for: Performance/measurement-led creative or integrated agencies (large-scale); smaller shops can borrow the positioning
- Brand & creative
- Digital marketing
- Paid media
- Research & strategy