Agency Field GuideOriginal research from the Agency Field Guide index. Every piece says when its numbers were pulled and what they can and can't tell you.
We read the positioning pages of 6,453 marketing agencies. Half use one of five stock phrases, and 33.6% call themselves data-driven. See the data.
We classified the services of 11,439 marketing agencies. 76% claim strategy, 6.1% Amazon and 2.4% affiliate. See the charts and what the gaps mean for agency growth.
Our guides cover choosing, managing and researching agencies, with worksheets you can download.