Signal Opportunity · New CMO
Authentic Brands Group: New CMO
- Location
- US
- Industry
- Brand licensing & retail
- Employees
- Not stated
- Opportunity type
- New CMO
What happened
Authentic Brands Group named USA Today Co.'s Lark-Marie Antón as its first chief communications officer. A first-ever comms chief at a brand-licensing giant (and a reported Mattel suitor) usually means building out PR and corporate-reputation support.
Relevant services
- Brand & creative
- PR & communications
- Research & strategy
- Events & experiential
Why this could be interesting
- A first-ever comms chief at a brand-licensing giant (and a reported Mattel suitor) usually means building out PR and corporate-reputation support.
Best suited for: Corporate PR, reputation and executive-visibility agencies
Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.