Signal Opportunity · New CMO
Spectrum: New CMO
- Location
- US
- Industry
- Telecom & broadband
- Employees
- Not stated
- Opportunity type
- New CMO
What happened
Leaked memo: CMO Sharon Peters and CCO Adam Ray depart at year-end; CCO role eliminated; chief creative officer Simon Cassels covers marketing while a CMO search is underway. New COO says the company has 'failed to marshal' its advantages into a winning strategy -- an incoming CMO at an underperforming national brand is a classic roster-review trigger in the next 6-12 months.
Relevant services
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Email & CRM
- Research & strategy
- Events & experiential
Why this could be interesting
- New COO says the company has 'failed to marshal' its advantages into a winning strategy -- an incoming CMO at an underperforming national brand is a classic roster-review trigger in the next 6-12 months.
Best suited for: Integrated creative, media, CX/retention and broadband-acquisition performance agencies
Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.