Signal Opportunity · Strategic initiative
Under Armour: Strategic initiative
- Location
- US
- Industry
- Sportswear & apparel
- Employees
- Not stated
- Opportunity type
- Strategic initiative
What happened
Under Armour is refocusing US marketing on football, from an NFL sponsorship to flag-football partnerships, after Steph Curry's exit and a 9% year-over-year drop in North American revenue. A brand under revenue pressure is changing its category focus. Expect new grassroots, youth-sports and content needs.
Relevant services
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- PR & communications
- Events & experiential
Why this could be interesting
- A brand under revenue pressure is changing its category focus. Expect new grassroots, youth-sports and content needs.
Best suited for: Sports marketing, grassroots/youth sports and athlete-content agencies
Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.