Signal Opportunity · New CMO
Red Lobster: New CMO
- Location
- US
- Industry
- Restaurants (casual dining)
- Employees
- Not stated
- Opportunity type
- New CMO
What happened
Andy Pitts named CMO, formalizing an interim role held since January; focus on customer relationships in restaurants and online. Marketing Brew notes Pitts came from the agency side (BarkleyOKRP). A permanent CMO at a turnaround brand often re-evaluates agencies hired during the interim period; CRM/loyalty and digital are named priorities.
Relevant services
- Brand & creative
- Digital marketing
- Paid media
- Content & video
- Email & CRM
Why this could be interesting
- A permanent CMO at a turnaround brand often re-evaluates agencies hired during the interim period; CRM/loyalty and digital are named priorities.
Best suited for: CRM/loyalty, digital, restaurant brand agencies
Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.