Signal Opportunity · M&A or funding
Paramount Skydance / WBD: M&A or funding
- Location
- US
- Industry
- Media & entertainment
- Employees
- Not stated
- Opportunity type
- M&A or funding
What happened
With Skydance controlling Paramount and WBD, layoffs are coming and WBD ad-sales leaders are exiting; Jay Askinasi to lead ad sales. Newsletters add that the $111B deal has closed, the combined company is called Skydance, and Askinasi's title is chief revenue officer of advertising. Media-seller consolidation changes upfront negotiating dynamics and contacts for media-buying agencies.
Relevant services
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- PR & communications
Why this could be interesting
- Media-seller consolidation changes upfront negotiating dynamics and contacts for media-buying agencies.
Best suited for: Media buying agencies
Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.