Signal Opportunity · Strategic initiative
Ferrero North America: Strategic initiative
- Location
- US
- Industry
- Food & CPG
- Employees
- Not stated
- Opportunity type
- Strategic initiative
What happened
Ferrero will run two Super Bowl 2027 ads (Nutella, Kinder Bueno) as part of a $50M 2027 sports-marketing investment in the US. Adweek adds that Kinder Bueno saw a 140% year-over-year lift in volume sales after its first Big Game spot; Nutella makes its Super Bowl debut. A $50M new sports budget plus Super Bowl means activation, sponsorship, social and retail-amplification work beyond the hero spots.
Relevant services
- Digital marketing
- Paid media
- Social media
- Events & experiential
Why this could be interesting
- A $50M new sports budget plus Super Bowl means activation, sponsorship, social and retail-amplification work beyond the hero spots.
Best suited for: Sports marketing, experiential, social and shopper agencies
Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.