Signal Opportunity · New CMO
Chipotle: New CMO
- Location
- US
- Industry
- Restaurants (fast casual)
- Employees
- Not stated
- Opportunity type
- New CMO
What happened
New chief brand officer Fernando Machado (ex-Burger King CMO) is behind an early campaign, the 'Big Ass Chipotle Bag', which is also the first work from new agency partner Gut. Adweek does not give the appointment date. A new top marketer has already brought in a new creative agency he worked with before. The rest of the roster (media, social, CRM) is likely under review in the next few quarters, and the Starbucks takeover talk adds uncertainty.
Relevant services
- Brand & creative
- Digital marketing
- Social media
- Email & CRM
- Events & experiential
Why this could be interesting
- A new top marketer has already brought in a new creative agency he worked with before. The rest of the roster (media, social, CRM) is likely under review in the next few quarters, and the Starbucks takeover talk adds uncertainty.
Best suited for: Restaurant/QSR media, social and CRM agencies (non-creative slots)
Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.