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WPP agencies

WPP’s 2026 strategy materials describe an increasingly integrated operating model across WPP Creative, WPP Media, WPP Production and WPP Enterprise Solutions. WPP Media replaced the GroupM name in 2025. These changes matter when comparing agency lists and older case studies: a familiar brand can sit within a different group structure without telling you which people will handle your account.

11 agencies in the directory belong to WPP. Each profile links to the page its membership was read on, starting from WPP’s own site. This is the published Agency Field Guide subset, not the group’s complete corporate roster.

Before you shortlist

Ask what the new structure changes for your account.

For a proposal spanning creative, media and production, ask which business leads each part and who controls the combined work plan. Clarify whether shared capabilities are included in the price or require additional agreements. A single group can make specialist resources easier to reach, but the scope still needs to identify the resources you are actually buying.

If an older case study is central to the pitch, ask where the team responsible sits now and whether it is available. For ongoing content or media work, establish how priorities are set, how results reach the creative team and who can resolve competing recommendations. Compare the named delivery team, relevant work and operating plan with alternatives, rather than treating the size of the parent company as proof of fit.

What should you ask WPP agencies?

  • Which WPP businesses will deliver this scope, and who owns the overall result?
  • What changes in staffing, systems or process should we expect under the current structure?

Use the case study checklist to check the work behind the pitch, and the agency interview guide to compare the answers.

Agencies in WPP

Explore the group’s agencies listed in Agency Field Guide.