Holding company
Serviceplan Group agencies
Serviceplan Group organizes its offer around three principal brands: Serviceplan for creativity and content, Mediaplus for media and data, and Plan.Net for digital experience and technology. Its House of Communication model brings disciplines together around client assignments. Those three areas provide a useful first filter for buyers: start with the work you need, then decide whether a combined team would make delivery better.
0 agencies in the directory belong to Serviceplan Group. Each profile links to the page its membership was read on, starting from Serviceplan Group’s own site. This is the published Agency Field Guide subset, not the group’s complete corporate roster.
Before you shortlist
Check how the three disciplines share responsibility.
A campaign that spans creative, media and digital experience needs agreement on more than a launch date. Ask who owns the customer journey, how creative assets fit each placement and how the landing experience will be tested. Establish who can change the plan when results suggest the problem is outside their own discipline.
For an international engagement, identify the House of Communication or regional office that would lead and the teams that would support it. Ask whether those teams have delivered comparable work together. Confirm what your business must supply, including product information, data access and approvals. The value of an integrated model is the work it coordinates; the proposal should make that coordination visible.
What should you ask Serviceplan Group agencies?
- Which work belongs to Serviceplan, Mediaplus and Plan.Net in our proposal?
- Who owns changes that affect both the media plan and the digital experience?
Use the case study checklist to check the work behind the pitch, and the agency interview guide to compare the answers.