Holding company
Project Worldwide agencies
Project Worldwide’s agency roster spans experiences, entertainment, gaming, creative and digital work. It includes George P. Johnson for experience marketing, G7 Entertainment Marketing, OS Studios for gaming and esports, Praytell for earned-first creative, and Wondersauce for brand experiences. This range can be relevant when a campaign needs to exist beyond an ad placement, but the agencies have distinct specialties and should be evaluated accordingly.
12 agencies in the directory belong to Project Worldwide. Each profile links to the page its membership was read on, starting from Project Worldwide’s own site. This is the published Agency Field Guide subset, not the group’s complete corporate roster.
Before you shortlist
Design the experience and the follow-through together.
For a live event, sponsorship or gaming activation, define what the audience should do and what your business should learn. Attendance, attention and commercial impact are different outcomes. Ask the proposed team how the experience reaches people before the event and how the relationship continues afterward. The production should serve that plan rather than consume the entire brief.
If multiple Project agencies are involved, map the responsibilities for concept, fabrication, talent, technology, publicity and measurement. Request a schedule that includes client approvals and external suppliers. Clarify who can authorize changes when the event is close and decisions become expensive. Review work with comparable operational constraints, not simply the largest activation in the portfolio.
What should you ask Project Worldwide agencies?
- Who owns the whole experience from concept through post-event follow-up?
- Which supplier costs and contingency allowances are included in the estimate?
Use the case study checklist to check the work behind the pitch, and the agency interview guide to compare the answers.
Agencies in Project Worldwide
Explore the group’s agencies listed in Agency Field Guide.