Holding company
MSQ agencies
MSQ offers marketing and technology services through specialist agencies and combined teams. Its roster includes Elmwood for brand design, Stein for B2B marketing, Smarts for PR and creative, MSQ DX for digital experience, and TodayTomorrow for media. MSQ says a blended engagement can have one lead and one commercial relationship. That is a useful proposition to test in the proposal: the client should be able to see exactly who is accountable for the work.
9 agencies in the directory belong to MSQ. Each profile links to the page its membership was read on, starting from MSQ’s own site. This is the published Agency Field Guide subset, not the group’s complete corporate roster.
Before you shortlist
Put the lead role into the scope.
If your assignment combines brand development with demand generation or digital delivery, ask who turns the strategy into a shared set of priorities. That person needs authority over the participating teams, not just responsibility for scheduling meetings. Ask how the group will change the team as the work moves from planning into production and optimization.
Compare the proposed combination with the option of hiring one specialist. An integrated team earns its place when the connections between disciplines improve the work or reduce the coordination burden on your business. Request a clear division of fees, named delivery leads and a sample of reporting that connects activity to the commercial problem you hired the group to solve.
What should you ask MSQ agencies?
- What decisions can our single lead make across the participating MSQ agencies?
- How do staffing and fees change when the project moves from strategy into delivery?
Use the case study checklist to check the work behind the pitch, and the agency interview guide to compare the answers.
Agencies in MSQ
Explore the group’s agencies listed in Agency Field Guide.