Holding company
INNOCEAN agencies
INNOCEAN describes its business around brand experiences supported by technology and data. Its published network includes regional INNOCEAN offices alongside businesses such as Canvas Worldwide, David & Goliath and Wellcom. Buyers should distinguish a regional lead agency from a specialist business within that network. The group’s presence across markets can help identify possible delivery partners, but each assignment still needs a defined team and scope.
11 agencies in the directory belong to INNOCEAN. Each profile links to the page its membership was read on, starting from INNOCEAN’s own site. This is the published Agency Field Guide subset, not the group’s complete corporate roster.
Before you shortlist
Test how a campaign travels across markets.
For a regional or international launch, ask the agency to show how one idea becomes market-specific work. Who develops the core concept, who adapts it and who approves changes? Request examples that include the actual production process, not just the finished campaign film. You want to know whether local teams can change work when their market requires it.
If media, creative and content production are combined in the proposal, agree on how they share results and priorities. Separate the agency fee from production, distribution and other external costs so competing proposals remain comparable. Ask which people from the cited case study are still available and whether those people would participate in your account.
What should you ask INNOCEAN agencies?
- Which office owns the brief, and which offices are responsible for local delivery?
- How will production changes and additional market versions be priced?
Use the case study checklist to check the work behind the pitch, and the agency interview guide to compare the answers.
Agencies in INNOCEAN
Explore the group’s agencies listed in Agency Field Guide.