Holding company

Hakuhodo DY Holdings agencies

Hakuhodo DY Holdings brings together several agency groups and specialist businesses. Its corporate roster includes Hakuhodo, Daiko, YOMIKO and Hakuhodo DY ONE, as well as the kyu collective. The kyu roster includes businesses such as IDEO, Kepler, Sid Lee and SYPartners. That breadth is why a parent-company name alone is a poor description of the service you would buy: design, media, organizational change and advertising require different kinds of teams.

34 agencies in the directory belong to Hakuhodo DY Holdings. Each profile links to the page its membership was read on, starting from Hakuhodo DY Holdings’s own site. This is the published Agency Field Guide subset, not the group’s complete corporate roster.

Before you shortlist

Choose the market expertise as carefully as the discipline.

If the brief involves Japan or expansion across Asian markets, ask which local team develops the strategy and which decisions stay with your global organization. Translation is only one part of adaptation. Customer expectations, distribution, buying behavior and approval requirements can all change what the agency needs to deliver.

If you are evaluating a kyu business, inspect its own specialty and working model. Do not assume that hiring one member gives you a standing team from the rest of the collective. Ask for a named lead, the specific collaborators required and examples of work they have delivered together. Compare the actual proposal against a specialist alternative with the same scope.

What should you ask Hakuhodo DY Holdings agencies?

Who is responsible for local market research and adaptation?
Which collaborators are included in the contract, and which would require a separate engagement?

Use the case study checklist to check the work behind the pitch, and the agency interview guide to compare the answers.

Agencies in Hakuhodo DY Holdings

Explore the group’s agencies listed in Agency Field Guide.