Holding company
Dentsu Group agencies
Dentsu Group includes agencies with different roles across the customer journey. Merkle describes its place in the network through customer experience, data and technology, alongside media brands Carat, iProspect and dentsu X. For a buyer, the distinction matters: planning media, improving a customer database and building a digital experience are connected activities, but they are not interchangeable scopes of work.
6 agencies in the directory belong to Dentsu Group. Each profile links to the page its membership was read on, starting from Dentsu Group’s own site. This is the published Agency Field Guide subset, not the group’s complete corporate roster.
Before you shortlist
Connect media decisions to the customer experience.
A brief that combines acquisition and customer experience needs more than a shared presentation. Ask how audience information informs creative, how campaign traffic reaches the right experience, and how results return to the team making budget decisions. Identify which systems your business must supply and which integrations are actually included.
When several Dentsu agencies participate, establish who owns the overall recommendation and who can resolve a disagreement between teams. Request a measurement plan that separates media performance from changes in conversion or retention. If your requirement is narrower, such as paid search or an analytics implementation, compare the relevant specialist directly instead of buying a larger engagement simply because it is available.
What should you ask Dentsu Group agencies?
- Which agency owns the customer data and measurement work in this proposal?
- What depends on our internal technology team, and when must that work be completed?
Use the case study checklist to check the work behind the pitch, and the agency interview guide to compare the answers.
Agencies in Dentsu Group
Explore the group’s agencies listed in Agency Field Guide.