Holding company

Cheil Worldwide agencies

Cheil Worldwide combines creative, data and technology work across its international network. Its published Samsung.com case study describes a scope that runs from planning and user experience to content production and ongoing site operations. In North America, the Cheil Agency Network brings together Barbarian, McKinney, Iris, Attention Arc and CYLNDR Studios. That regional network is one part of the wider Cheil business, rather than a name for every Cheil office worldwide.

10 agencies in the directory belong to Cheil Worldwide. Each profile links to the page its membership was read on, starting from Cheil Worldwide’s own site. This is the published Agency Field Guide subset, not the group’s complete corporate roster.

Before you shortlist

Look beyond the flagship account.

Large-scale commerce work can demonstrate the ability to coordinate many markets and assets. It does not establish whether the proposed team is right for a smaller launch, a different category or a business with fewer internal resources. Request work that matches your operating conditions, including the approvals and implementation support the client supplied.

For a brief covering both brand and ecommerce, ask how creative decisions reach product pages, retail environments and campaign measurement. Meet the people responsible for those connections. If the pitch combines several network agencies, get a clear allocation of responsibilities and fees. The most useful evidence is a comparable project delivered by the people you are likely to hire.

What should you ask Cheil Worldwide agencies?

Which regional office and specialist teams would deliver our work?
How are creative, commerce and ongoing operations connected in the proposed scope?

Use the case study checklist to check the work behind the pitch, and the agency interview guide to compare the answers.

Agencies in Cheil Worldwide

Explore the group’s agencies listed in Agency Field Guide.