Entropy
entropy.techIn its own words
“Traditional attribution — last-click, even 'data-driven' — is a toy model of a complex business and doesn't work”
Services
Source: entropy.techIndustries
No client pattern yet.
Based on 12 named clients.
Selected work
Projects Entropy publishes on its own site.
- 01
Waldo's
The data conflicted. A geo-lift settled it. — 22.8% of total sales, revealed by pausing Meta in seven states
- 02
Waldo's
Branding on TikTok drives orders, not just views. Measured.
- 03
Retailer
Two channels, two very different returns at the margin.
Clients they name
12 companies named on Entropy’s site.
How they work
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